Miscellaneous Staffing Services

Introduction:

In this case study, we examine how Miscellaneous Janitorial Services successfully executed a pivot in their business model to (re)position as Miscellaneous Staffing Services, a start-up staffing Agency offering administrative + clerical staffing + hybrid work from home positions during COVID-19.   Additionally, The Black Lives Matter Movement ushered in Cultural Sensitivity training + initiatives that impacted the hiring process. 

Background:

Known for its expertise in janitorial placements, Miscellaneous faced a major challenge when the pandemic hit.  With companies transitioning to remote work along with a sudden decline in demand for on-site employees, the fledgling employer found itself in a precarious situation. Recognizing the need for adaptability, the Agency employed several key maneuvers to restructure its brand and operation to the grow for the future.  

Pivot + Strategy + Positioning: 

1. Business Development: The Agency sought out a Subject Matter Expert to help navigate the vastly shifting employment Agency landscape, leverage their certification status as an M/WBE, SLBE, DBE, and secure additional private + public contracts to grow their operation.  They also needed someone adept at relationship building, community engagement, and market penetration with a proven track record of success.  After extensive research, they settled on partnering with Culturesphere to traverse the uncertain terrain before them. Equipped with a trusted advisor + pivot partner, the strategy to garner 2 new contracts + realize new revenue within 60 days, submit public RFP’s within 90 days and reposition their current digital image with messaging targeted at prospective buyers was developed.   Targeting prior prospective buyers along with existing relationships. 
2. Brand Messaging: The Agency repositioned its brand to emphasize its expertise in remote work placements. “Lifework. Success.”, “People Responsibly”, and “Employment + Management + Strategy” and “Work. Together.” were the foundational brand messaging developed to support the staffing industry shift to a remote/hybrid workforce. These Call to Actions were critical and resonated in the marketplace as they pointed strongly to fostered collaboration between employers and workers to create the new working relationship, together. The Agency updated their website, social media channels, and marketing materials to highlight their ability to connect employers with top talent for hybrid/virtual assignments.  

3. Positioning: Observing the global shift of workers from being onsite to remote/hybrid work due to demands for lifework balance, safety, and feeling care via employee engagement were the benchmarks used to establish product parameters and employment + community partnerships. Equipped with this understanding, The Agency actively reached out to existing and potential clients to understand their evolving staffing needs. They collaborated with employers to identify positions that could be transitioned to remote work and helped them develop remote work policies and guidelines, while simultaneously creating new staffing solutions to support their employment partners with their newly minted Global Hybrid Workforce Strategy, DEI+GEN Talent Onboarding Experience, and People Responsibly+ Workforce Solution products. 

4. Community Engagement: NFL Draft, KC Chamber Small Business nominee, Connections for Success etc.

Results:  40 days + 300% + 2X 

1. To ensure that their candidates were well-equipped for remote work, the Agency provided training and resources on essential remote work skills such as effective communication, time management, and remote team collaboration. They also offered online courses and workshops to enhance the technical skills required for virtual work. 

2. Technology Integration: The Agency invested in advanced technology and platforms to streamline the remote hiring and onboarding process. They adopted video interviewing tools, virtual collaboration platforms, and secure remote access solutions to facilitate seamless communication and collaboration between candidates and employers. 

3. Job Redesign: Recognizing that some roles required a hybrid approach, the Agency worked closely with employers to redesign job descriptions and responsibilities. They identified tasks that could be performed remotely and those that required on-site presence, creating a hybrid work model that suited both employers and candidates. 

4. Employer Partnerships: The Agency actively reached out to existing and potential clients to understand their evolving staffing needs. They collaborated with employers to identify positions that could be transitioned to remote work and helped them develop remote work policies and guidelines. 

5. Marketing and Branding: The Agency repositioned its brand to emphasize its expertise in remote work placements. They updated their website, social media channels, and marketing materials to highlight their ability to connect employers with top talent for virtual work arrangements. They also showcased success stories and testimonials from candidates who had successfully transitioned to remote work through their services.

Conclusion: 

Successfully executing its pivot, Miscellaneous Staffing Services is now positioned in the marketplace with public sector contracts, average year over year growth of 87% and ROI of 88%.