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About Course
Service Overview:
Culturesphere’s Onyx™️MULTICULTURAL + MARKETING consulting service is specifically designed to elevate your business’s communication strategy through precise MESSAGING, effective TRANSLATION, and strategic REPOSITIONING. Tailored to serve the unique needs of the Human Capital, Insurance, Technology, Nonprofit, Professional Services, and Small Business industries, our approach ensures your brand resonates across diverse cultural and generational landscapes.
Included Services:
– Multi-Cultural + Departmental Audit & Discovery: Comprehensive analysis of your organization’s cultural dynamics and departmental workflows to identify areas for improvement and opportunities for alignment.
– Multi-Generational Business Development Strategy: Crafting strategies that cater to the needs and preferences of different generations within your customer base.
– DE&I Targeting Metrics: Establishing measurable diversity, equity, and inclusion goals to enhance your organizational culture and market reach.
– DE&I Messaging: Developing inclusive communication strategies that reflect your commitment to diversity, equity, and inclusion.
– Channel Identification: Identifying the most effective communication channels to reach your target audience.
– Asset Creation + Translation + Distribution: Creating culturally relevant marketing assets, ensuring accurate translation, and managing distribution across identified channels.
– Channel Reporting: Providing detailed reports on channel performance to track the effectiveness of your communication strategies.
Initial Consultation:
Start with a comprehensive 60-minute consultation where our experts will assess your current position and recommend the most suitable level of service. This session sets the stage for a tailored strategy that aligns with your business goals.
Target Industries:
Our services are finely tuned for the following sectors:
– Human Capital
– Insurance
– Technology
– Nonprofit
– Professional Services
– Small Business
Culturesphere, based in Kansas City, Missouri, is dedicated to driving your business forward with culturally nuanced and strategically sound marketing solutions. Let us help you navigate the complexities of multicultural and multigenerational markets to achieve meaningful and lasting growth.
Course Content
Initial Consultation (60-minute)
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Initial Consultation
00:00
Onyx™️MULTICULTURAL + MARKETING
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